Pioneering music producer and entrepreneur Patrick Avard entered the music industry through the world of professional cheer. When a high school sports injury forced Avard out of baseball, a cheerleading coach in his hometown, Thomasville, Georgia, invited the young athlete to assist with the cheer team’s stunts and pyramids.

From there, Avard became immersed in the challenging sport of competitive cheer and went on to compete at the collegiate level for Florida Atlantic University in Boca Raton, Florida, where he was a member of the 1999 National Championship Team.

As Avard finished college, he discovered another passion: creating music for the cheer industry. After spotting the absence of original music created specifically for the sport, he bought the necessary computer software and began teaching himself to compose cheer tracks.

Refining his skills over time, Avard moved to Atlanta and produced cheer music as a side job. In the process, he developed his own philosophy and approach to producing and arranging. And from there, a cheer client base sprang up and began to organically multiply as Avard compiled a catalogue with thousands of custom tracks created for the top teams in the world of competitive cheerleading.

Soon, Avard became known in the cheerleading industry and on social media as CheerMusicPro — the pioneer of a whole new genre of production music. Eventually, the moniker became a company of its own and its music helped propel 108 champions and 270 medalists at the Cheerleading World Championships.

In 2010, Avard founded New Level Music, an Atlanta-based production company staffed with a team of top-caliber artists and producers that create hard-hitting, original tracks for competitive cheer programs.

By 2020, New Level Music’s cheer tracks appeared in the Netflix series CHEER, on The Ellen DeGeneres Show, and on America’s Got Talent.

Then, in 2021, Avard pulled together another team of outstanding artists and producers and founded Level 77 Music, a music sync and licensing company that produces songs for film, television, advertising, and video games.

In 2022, Level 77’s music earned a Mark Award for Pop Track of the Year from the LA- based Production Music Association for song “Be Mine.” And in 2023, the company followed up its success by earning another Mark Award for Dance/Electronic Track of the Year for “This Is My Life.” Both tracks were produced by Avard. Recent placements of Level 77 Music include film Lights Out (2024), three Netflix series — Love Is Blind (2024), Perfect Match (2024), and Ultimatum (2024) — and in ads for companies like Synchrony Bank, Nissan, and Google.

Today, Level 77 Music is continually producing music and enhancing its extensive catalogues of pop, EDM, hip hop, and various vocal genres. In addition, the company operates Sonic Score, a custom composition division that creates and produces music used by Passionflix and Amazon.

Thankful for the early and ongoing mentorship and encouragement of his parents, Avard uses his success as a springboard to help others — staff, partners, and the creative community overall — to find purpose, connection, and success. An athlete to this day, Avard is a mountain biker, hiker, and snow skier who enjoys time on the trails of Georgia and in Telluride, Colorado. He is also a longtime, die-hard Auburn sports fan.

Find more information on Patrick Avard’s companies here:

• Level 77 Music
• New Level Music
• CheerMusicPro

Follow Patrick Avard here:

• Instagram: @cheermusicpro
• Youtube: cheermusicpro
• TikTok: @cheermusicpro